Founded in 2021 , REEPINS — formerly known as Relooke — is a Franco-German brand born from a simple idea: to give new life and style to existing clothes.
In its early days, under the name Relooke , the brand specialized in the personalization and redesign of classic pieces, giving them a new identity.
This "makeover" philosophy then evolved into a more creative approach, giving birth to REEPINS , a brand that embodies uniqueness, freedom and rarity.
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The REEPINS identity
REEPINS' DNA is based on uniqueness and rarity .
Each creation is conceived as a work of art in its own right, produced in a unique and very limited edition .
The goal is not to follow trends, but to allow each customer to stand out , to assert their personality and style through unique, expressive and exclusive clothing.
REEPINS is for those who refuse conformity: artists, free spirits, dreamers and style enthusiasts.
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The materials and the know-how
The brand distinguishes itself through its choice of materials — specializing in leather and imitation leather, but also offering pieces in denim and cotton.
With an authentic touch in its manufacturing , REEPINS incorporates a handmade finish , which gives each piece a raw and sincere character.
This handcrafted work makes each garment come alive and be different , like an extension of the personality of the person who wears it.
REEPINS first became known for its hand-reworked leather and imitation leather shoes , before extending its expertise to complete collections, where every detail tells a story.
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A raw and unapologetic style
REEPINS' aesthetic is defined by a rebellious, raw, and unconventional style, yet always elegant and thoughtful. Their creations bear the imprint of a strong identity , blending street art, art , and high-end design.
REEPINS is not just a clothing brand: it's an attitude , an energy , a positive vision.
It is the soul of a creator that breathes through his pieces, instilling a vibrant and sincere style in those who wear them.
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Between France and Germany
Based between France and Germany , REEPINS designs Made in Germany clothing, combining the precision of German design and French creativity.
This dual culture forges a unique signature: a balance between discipline and audacity , structure and freedom , minimalism and expression.
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REEPINS' vision
Today, REEPINS continues its development with the desire to remain true to its identity: Personalizing, creating rare, bold and authentic clothing , while continuing to explore the boundaries of contemporary style.
Each piece is designed to make the wearer feel unique , confident, and in harmony with their own style.
